Transparent pricing

Free to start.
Simple when you sell.

No monthly fees. No contracts. A small buyer convenience fee — only when you actually sell a gift card.

One plan. No surprises.

We keep it simple — because you shouldn't need to read the fine print to understand what you're signing up for.

Paid by your buyer

Buyer convenience fee

~9%
added at checkout · paid by buyer
  • Added to the buyer's total at checkout
  • You receive 100% of the gift card face value
  • Covers Stripe payment processing + platform
  • Buyers expect a small convenience fee — it doesn't affect conversion
  • Transparent — shown clearly at checkout
Read the FAQ →

See exactly what you keep

Here's how it works in practice

Three common gift card amounts — see exactly what the buyer pays and what lands in your Stripe account.

Buyer pays
$55
~9% fee on a $50 card
You receive
$50
Full face value in your Stripe
$25 gift card
$25 to you
Buyer pays ~$27
$100 gift card
$100 to you
Buyer pays ~$109
$200 gift card
$200 to you
Buyer pays ~$218
💡 Why a buyer fee instead of charging you? It keeps the platform truly free for businesses to start and grow. Buyers are already spending money on a gift — a small convenience fee is expected and accepted. Your gift card value is never touched.

vs. the alternatives

Most wellness gift card options either charge you monthly, take a cut of your sales, or bury the feature inside a platform you don't need.

Feature Indulge Typical booking platforms Generic gift card apps
Monthly fee None$30–150/mo$20–80/mo
You keep full gift card value AlwaysOften take 2–5%Often take 2–5%
Works on your existing site One line of codeRequires their platformVaries
No contract required Cancel anytimeOften annualUsually monthly lock-in
Real human support Same dayTicket queueTicket queue
Setup timeUnder 5 minutesHours to days30–60 minutes
Requires switching booking system NoYesNo

Common pricing questions

Do you ever take a percentage of my sales?
Never. The buyer pays a convenience fee at checkout — that fee covers Stripe's processing costs and platform costs. You receive 100% of the gift card face value directly into your Stripe account. We don't touch your revenue.
What if I sell zero gift cards in a month?
You owe nothing. There's no monthly fee, so a slow month costs you exactly $0. There's no pressure to hit a minimum to justify the cost of the tool.
Are there any setup or onboarding fees?
No. Creating your widget, connecting Stripe, getting help with installation — all completely free. The only costs that ever occur are the buyer convenience fee, which they pay, not you.
Does Stripe charge me separately?
Stripe charges a standard card processing fee (typically 2.9% + 30¢ per transaction) which is covered within the buyer convenience fee. You don't receive a separate Stripe invoice for gift card transactions run through Indulge.
Can I cancel anytime?
Yes, anytime. No cancellation fees, no contracts. You can disconnect your Stripe account and remove the widget from your site whenever you want. We'll never charge you for leaving.

More questions? See the full FAQ →

Still on the fence?
It's free to find out.

No credit card. No commitment. Set it up and see it live in 5 minutes.

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